Lanzarote is widely known for its paradisiacal beaches and volcanic nature, but during the last decade, it has been the various high-level events that make up its annual calendar that have occupied the spotlight.
From musical to gastronomic or sporting events, they act as ambassadors of the island, broadening exponentially the reach of all the products, services, and experiences that Lanzarote offers.
Among the most famous is the Sonidos Líquidos music festival, which brings together national and international bands in a singular setting such as the Bodega La Geria, one of the oldest in the Canary Islands. In its last edition, it brought together more than 3,000 people, in an event held in a unique volcanic setting where music and the wines of Lanzarote took center stage.
In the gastronomic sphere, the Festival Enogastronómico Saborea Lanzarote, to be held in the Villa de Teguise on November 25th and 26th, an event consolidated as the largest gastronomic event not only in the Canary Islands, but in Europe in which the local products of the island have a special role to play.
Moreover, Lanzarote hosts several sporting events of great international impact, such as the Ironman, one of the toughest and oldest triathlon events in the world, which in each edition has more than 2,000 registered participants. Similarly, the Lanzarote Quemao Class, which highlights the island’s suitability for the practice of water sports, bringing together competitors and followers of these practices from all over the world.
Sport is a key element in Western society, forming part of the daily life of the world’s population, whether through regular practice or as spectators at sporting events. Increasingly, more and more tourists are looking for sports in those destinations where they go on vacation, which has a direct influence on the local economic impact of the location.
As part of the commitment of Turismo Lanzarote, “the European Sports Destination project was created, supporting events, creating ambassadors, local athletes who compete internationally, setting up working groups with the sports sector of the island,” as explained by the CEO of SPEL Turismo Lanzarote, Hector Fernández. Thus, one out of every four tourists who come to the island, does so with motivations related to sports.
Lanzarote’s character as a multidisciplinary destination was one of the aspects highlighted during the last edition of the World Travel Market 2023, the most important tourism and travel fair in the world.
